We use qualitative research methods to uncover people’s pain points in user, product and customer experiences. We recommend people-centered approaches for addressing pain points with iterative and participatory design.
We conduct research to put together a blueprint of the current state. With these insights, we identify fail points in the service and facilitate design thinking workshops to generate concepts for people-centered services.
We help you implement a program to measure how well your products and services help people achieve their core motivations and meet their foundational needs.